Best Performing Portfolio Management Services in India

Best PMS in India 2021 - Top Performing Portfolio Management Services

Best PMS in India

First, we need to understand what is PMS and who is the best PMS in India 2021 and How much do portfolio managers charge?

Portfolio management in terms of trading, refers to a set of financial instruments, such as stocks, shares, mutual funds, bonds and budgets, investor income, and so on.

Portfolio Management Services (PMS) is a set of customized financial instruments and investments in securities like equity, fixed income securities, etc. Generally, it is offered to High-net-worth individuals (HNIs). Unlike Mutual Funds, the ownership of securities lies with the investor. It is managed by a professionals who manages your portfolio at the fixed nominal fee of 1.5% of the capital invested. If the investor gets a profit of 10% or above, then the investor needs to pay 20% of the gained profit. PMS manager provides investment services for a minimum of 3 years. If you are serious about investing in the stock market, you will need to plan your portfolio carefully to benefit from it.

There are two types of Portfolio Management Services – Discretionary PMS and Non-Discretionary PMS which we will discuss in our Questions and Answers section.

Here, we discuss the parameters depending on what you will decide on the best PMS in India, like Return performance, Number of customers, Charges or fees, Services provided and support, Experience and goodwill

Best PMS in India 2021

List of Top 10 PMS in India 2021


Best PMS House


Motilal Oswal PMS




Kotak PMS


ICICI Prudential PMS


Birla Sunlife PMS


Alchemy PMS


Invesco PMS


Unifi Capital PMS


NJ Advisory PMS


Forefront PMS

This ranking of Top 10 Best PMS in India 2021 is based of 5 parameters. We will discuss in detail about these 5 Parameters Now

Ranking Parameters for Best PMS in India 2021

Ranking factors for best Portfolio management Services are discussed in details. PMS necessitates the expertise of a professionals. Here, we’ll go through the factors determining the best portfolio management service in India. 

PMS in India - Returns investments Performance

It will always allow the consumer to keep his focus on the investment portfolio of assets by combining the entire investment into a single portfolio.

For example, if you see that any of your investments are not profitable, you can sell that particular asset and re-invest in a good company.

You can get the opportunity to reevaluate the assets based on life goals with the help of a portfolio management service.

ASK has provided the PMS service for a very long time. This broker house operates with small and medium-sized shares in general, and that is why it can give medium-term investors a fair return.

They have a lot of experience and have yielded a return that has often defeated the stock market.

Apart from ASK PMS, other brands like Alchemy PMS, Motilal Oswal PMS, and ICICI PMS Prudential have provided excellent benefits in the past.

Ranking of Best PMS Returns in India detailed article on PMS returns.

Clients Database and Reviews
When choosing the best PMS in India, it would be good to look at the number of trading clients and their reviews.

If customers are happy and satisfied with the portfolio service, it suggests that the broker has resources that can help you find new opportunities in the stock market.

Motilal Oswal has a more significant number of customers than others; for the past 35 years, they have delivered excellent service, and customers are happy with this, which is why they are on the top of the list.

There are other companies with many HNI customers, such as ASK, Kotak & ICICI Prudential, and Motilal Oswal PMS.

Best PMS Services with Discreet Charges

The PMS house offers a variety of fees, such as entrance fees, administration fees, and profit-sharing fees.

The portfolio management service has an entrance fee of about 3%, and the administration fee is 1% to 3%. Still, you need to know that the management fee will depend entirely on the portfolio management service provider.

Some of the portfolio management services programs come with profit sharing, which means that the broker house will ask for a specific amount of profit in addition to the investment profit. But, of course, the brokerage will ultimately depend on that. So, before you invest, you need to review the schemes.

Among these top 10 PMS houses, Invesco PMS cases are the lowest. For all types of issues like trade charges, Management Charges, Upfront Fees, Custodian Charges, etc.

Apart from Invesco, others have cheaper rates than the larger houses, namely Unifi, Birla Sun Life & NJ Advisory. They also have a very flexible mode of working with the client when it comes to cases

Services & Support by PMS in India

A Portfolio Service manager can provide you with all kinds of portfolio management support.

They will encourage you to update your portfolio, and since they are well aware of the portfolio’s value, the portfolio manager will supervise the portfolio.

According to the research report, PMS House will also assist you in making decisions about buying and selling. In addition, they can give you tips so that your investment portfolio provides you excellent profit.

Ask India’s service to the country’s people and abroad is very focused on increasing wealth and trying to reduce risk by providing the best possible help and assistance to your portfolio.

Along with Ask PMS, there are others like Motilal Oswal, ICICI Prudential & Kotak, famous for their worldwide support to all their clients

PMS with Incredible Experience and Goodwill

If you are looking for a broking house for this, then you should make sure that the fund manager has the correct information to guide you to the right place.

In addition, it will always be beneficial for you to choose a reliable and trustworthy broker, you can go for Best Full Service Brokers in India or Best Discount Brokers However, you need to make clear that you will increase profits according to your portfolio, which is why you need to get advice from a qualified expert.

Therefore, you need to choose a reputable brokerage if you are looking for a best PMS in India.

Motilal Oswal PMS is one of the most famous names in India. The brokerage house has invested 10 to 25 shares in a variety of investment strategies to maximize profits.

The broker house is famous for its popularity, and they already have Portfolio managers who will help you get the best opportunities.

Apart from Motilal Oswal PMS, some of the most popular are Alchemy, Kotak & ICICI Prudential; these consider trustworthy as they have been in business for a long time.

Best PMS in India – Conclusion

Following the debate, it can be inferred that fund management would ultimately control the clients’ assets and investments. The fund manager of the broking house will handle the portfolio of the customer.

The fund manager must be experienced and the customer will be directed by the fund manager and all sorts of details and alerts will be given to achieve safe and good returns from the investment.

The above article will direct you to choose India’s best portfolio management service, and your portfolio will assist you in making successful stock market investment decisions.

If you wanna know more about, How to start Portfolio management services in India?

Read this article Portfolio Management Services in India

Best PMS in India FAQs


Before availing the services offered by PMS, one must be aware of the benefits associated with it to take maximum advantage of the same. Below are the following advantages:
Quality portfolio:
An individual can have a self-sufficient portfolio only if he has an in-depth knowledge of the workings of the stock market and can remain updated which is pretty challenging. Such individuals get attracted to stocks of companies which offer their share at lucrative prices rather than paying attention to their value and thus, end up gaining short term profits only. On the other hand, selecting a PMS would guarantee a quality portfolio with the best companies encouraging buy and hold investment strategy to gain long term returns as well.
Independent portfolio:
The investment made by other investors does not hold any impact on the holdings made by an investor through PMS. This is because every individual using PMS has their own unique portfolio which is customized to suit their risk appetite.
PMS operate in a very transparent manner as every investment decision is taken only after taking the investor into confidence. SEBI also prescribes that PMS should disclose all the transactions associated with the portfolio to their clients at specific intervals in order to maintain a transparent charge structure .

High Returns:
A well skilled and experienced portfolio manager can lead to higher returns by strategically allocating the funds and adjusting risk associated with it. Since it deals with high-net-worth individuals, there are greater chances of earning superior long term as well as short term returns.
Stock market suffers from various fluctuations which increases the risk associated with them so diversification is a good way to balance both risk and return and create a fulfilling portfolio. Hence, PMS offers diverse assets for investment such as gold ETFs, foreign assets, commodities, real estate, etc.
Managed by Experts in the field:
The companies which offer portfolio management services in India (best PMS in India) are always backed by skilled portfolio managers and a research team which conducts a depth analysis on the various assets in which investment can be done profitably reducing risk.


As per SEBI guidelines, it is required that a portfolio manager should disclose the following details to its client in the form of a report on the basis of their agreement which should not exceed a period of 3 months:
The composition and value of portfolio, description of securities along with the quantity and value of each security in the portfolio, description of goods along with their quantity and respective values, cash balances and aggregate value of portfolio on the date of report.
Details of all the transactions undertaken during the period along with their amounts and the date on which they were incurred.

  • Details of any beneficial interest received during the period in the form of dividends, bonus issue, rights issue, interests, etc.
  • Details of the various expenses incurred in managing the portfolio during the period.
  • Details of any risk associated with investment or disinvestment in recommended securities which is foreseen by the portfolio manager so that informed decisions could be made.
  • Details of default in payment of coupons or in any other payments such as default in payment of underlying debt security and downgrading in terms of default rating by the rating agencies if such a situation occurs.
  • Details of any commission paid to the distributors on behalf of the client.

Answer – The portfolio management service is provided to individual or non- individuals such as partnerships, sole proprietorships or corporations which have a high net worth of at least Rs 25 Lakhs earlier. A PMS can now accept a minimum worth of Rs 50 lakhs or securities worth of Rs 50 lakhs as at 21st January 2020. Clients registered before that date were required to increase their amounts to comply with the minimum requirement. small stocks and provide a good amount of return.


The allotment of client’s funds into various securities depends upon the type of PMS as given below:
Discretionary PMS:
In this type of PMS, the portfolio managers can invest funds in any of the securities listed and traded on a recognized stock exchange such as NSE, BSE, etc, money market instruments, units of mutual fund through direct plan and any other securities as may be notified by SEBI.

Non-Discretionary PMS:
In this case, all the provisions under discretionary portfolio management system would be covered along with the investment of 25% of AUM (Assets under management) of a client in unlisted securities. Unlisted securities include those securities which are not listed on any stock exchange such as AIF (Alternate investment funds), REITs (Real estate investment trusts), InvITs (Infrastructure investment trusts), debt securities, shares, warrants, etc.

Answer – In order to get registered as a portfolio manager from SEBI, a person with a minimum net worth of INR 5 crores is eligible to make an application to SEBI for the same.
The application is made through SEBI Intermediaries portal in FORM A at the website where a non-refundable application fee of Rs 1 lakh is charged which can be paid by:
Directly crediting SEBI’s bank account through NEFT/RTGS/IMPS or any other mode as may be prescribed by the RBI.
Drawing a demand draft in favor of SEBI to be deposited at the regional office of SEBI.

Answer – Associate of portfolio manager or the PMS themselves perform services like Broking, Demat and custodian services. Charges for all such transactions undertaken in a financial year are capped at 20% by value per associate/self per service separately. The rates shall not be more than that paid to non-associates for the same service.
For example:
In case, a stock broker acts as an associate of portfolio manager and provides broking services then he cannot be paid more than 20% of the total brokerage paid for trades by the clients during a financial year. Even in case of multiple stock brokers, the maximum limit will be 20% for each associate stock broker.


Given below are the 4 different types of portfolio managers based on their investment strategy and extent of discretion:
Active Portfolio Manager:
An active portfolio manager is always concerned with generating the maximum possible returns. To achieve this, the portfolio manager diversifies his investment and invests in undervalued securities to sell them off when there is an increase in their prices. Thus, such a manager derives full profit from trading.

Passive Portfolio Manager:
The passive portfolio management is also known as index management as they are concerned with getting a fixed profile which aligns with the current market trends. To achieve this stability, such managers invest in index funds which have a low turnover but seem to have good long-term returns.
Discretionary Portfolio Manager:
In this type of management system, the portfolio manager is given full discretion by the client to invest their funds and create a wholesome portfolio according to the policy which suits them the best by analyzing their risk appetite.
Non-Discretionary Portfolio Manager:
In this type of management system, the portfolio manager acts as a financial advisor who gives all the relevant information about each type of investment and lays down the plan for the same to the client. But any decision can be taken at the discretion of the client only.

Answer –The income earned by investment through portfolio management services is treated as capital gains as per Income Tax law. These capital gains are subject to taxes at different rates depending upon their holding period.
Short term gains:
Securities or any other holdings which are traded within a period of one year are termed as short-term gains and charged a tax at the rate of 15% additional surcharges.
Long term gains:
Any gain realized from securities or any other holdings which are held for a period of more than one year are treated as long term gains and charged tax at the rate of 10% additional surcharges.
Dividend income:
Dividend received by shareholders is treated as dividend income. Such dividend income is subject to dividend distribution tax which is deducted at source. In case, the total dividend income exceeds Rs 10 lakhs then additional dividend tax would also be applicable.

Answer – Yes, a client is permitted to withdraw some amount from his portfolio subject to the condition that withdrawal of such amount should not lead to fall in investment level beyond the minimum level specified.

Answer – A client has the option of filing a grievance report for seeking redressal by the following two ways:
The disclosure document furnished by the PMS contains all the contact details (Name, contact number, email or address) of an investor relations officer associated with the PMS who can assist the client for any grievance. The document also contains details about the grievance redressal and dispute mechanism.
In case the matter is not resolved with the PMS, the client has the option to file a complaint with SEBI through SCORES (SEBI Complaint Redressal System) for seeking redressal.

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