ICICIdirect Account Overview
ICICIdirect is one of India’s largest retail stock brokers, providing online trading and investment services as part of the ICICI Group. They offer a wide range of financial products and services to over 5 million customers.
Key Services and Features
ICICIdirect offers a comprehensive suite of trading and investment services across various segments, including equities, commodities, and currencies. They also provide mutual funds, IPOs, fixed deposits, bonds, and loans.
Popular Plans and Brokerage Rates
ICICIdirect offers multiple brokerage plans tailored to different trading needs. Below is a summary of their popular plans and corresponding charges.
| Plan Type | Equity Delivery | Equity Intraday | Equity Futures | Equity Options | Currency F&O | Commodity F&O | NCDs/Bonds |
|---|---|---|---|---|---|---|---|
| Neo Plan | 0.55% | Rs 20/order | Rs 0 (Free) | Rs 20/order | Rs 20/order | Rs 20/order | 0.75% |
| Prime Plan (Rs 299) | 0.27% | 0.027% | Rs 40/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prime Plan (Rs 999) | 0.22% | 0.022% | Rs 35/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prime Plan (Rs 1,999) | 0.18% | 0.018% | Rs 25/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prime Plan (Rs 2,999) | 0.15% | 0.015% | Rs 20/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| I-Secure Plan | 0.55% | 0.275% | 0.05% | Rs 95/order | Rs 20/order | Rs 20/order | 0.75% |
| Prepaid Plan (Rs 5,000) | 0.25% | 0.025% | Rs 35/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prepaid Plan (Rs 12,500) | 0.22% | 0.022% | Rs 30/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prepaid Plan (Rs 25,000) | 0.18% | 0.018% | Rs 25/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prepaid Plan (Rs 50,000) | 0.15% | 0.015% | Rs 20/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prepaid Plan (Rs 100,000) | 0.12% | 0.012% | Rs 15/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
| Prepaid Plan (Rs 150,000) | 0.09% | 0.009% | Rs 10/lot | Rs 20/order | Rs 20/order | Rs 20/order | – |
Account Types
ICICIdirect offers two main types of accounts to cater to different customer needs.
- 3-in-1 Account: This includes a bank account, a trading account, and a demat account for seamless transactions.
- 2-in-1 Account: This includes a trading account and a demat account, which can be linked to a non-ICICI bank account.
ICICIdirect Account Charges
Here’s a breakdown of the charges associated with opening and maintaining an ICICIdirect account.
| Transaction Type | Charges |
|---|---|
| Account Opening Charges | Rs 0 (Free) |
| Demat Account Annual Maintenance | Rs 300/year |
| Demat Debit Transaction Charges | Rs 20/transaction |
| Call & Trade Charges | Rs 50/order |
Trading Platforms
ICICIdirect provides multiple trading platforms to cater to different trading preferences and needs.
- ICICIDirect.com Website: A comprehensive online investment and trading website.
- Trade Racer: An installable trading terminal for frequent traders.
- ICICIDirect Mobile App: A mobile application for trading on the go.
Unique Selling Points (USP)
ICICIdirect distinguishes itself with several unique features:
- 3-in-1 Account Integration: Seamlessly integrates banking, broking, and demat accounts.
- Local Support: Available at ICICI Bank branches.
- Trusted Brand: Part of the reputable ICICI Group.
- Wide Range of Products: Includes One Click Equity, Margin Trading Funding (MTF), and Smart Trading features.
Special Offers
ICICIdirect Neo Plan offers several benefits, including free account opening, brokerage-free equity futures trading, and flat Rs 20 per trade brokerage in various segments.
Customer Service and Complaints
ICICIdirect maintains transparency with customer service metrics and complaints. Here is a summary of recent complaint data.
| Exchange | Financial Year | Number of Clients | Complaints | Complaint Percentage |
|---|---|---|---|---|
| NSE | 2024-25 | 1,862,161 | 165 | 0.01% |
| NSE | 2023-24 | 1,862,161 | 971 | 0.05% |
| BSE | 2023-24 | 664,263 | 161 | 0.02% |
| NSE | 2022-23 | 2,333,088 | 628 | 0.03% |
| BSE | 2022-23 | 544,943 | 92 | 0.02% |
Margin and Leverage
ICICIdirect offers different margin and leverage options across various trading segments.
| Segment | Margin | Leverage |
|---|---|---|
| Equity Delivery | 100% of trade value (T+5) | 1x |
| Equity Intraday | Up to 20% of trade value | 5x |
| F&O | 100% of NRML margin | 1x |
Customer Ratings
ICICIdirect is rated by customers across various aspects, providing a holistic view of their services.
| Category | Rating (out of 5) |
|---|---|
| Overall Rating | 2.3 |
| Fees | 2.2 |
| Brokerage | 1.7 |
| Usability | 3.3 |
| Customer Service | 2.6 |
| Research Capabilities | 2.9 |
