Reliance ne khareeda Metro Cash & Carry - Kyun"
Aapko Amazon Vs Future Retail ki kahani toh yaad hogi jahan almost every month koi na koi ek dusre ko sue kar raha tha, aur jiska directly ya indirectly fayda Reliance ko ho raha tha. Reliance Future Retail se deal karke India ka retail business rule karna chahta tha, Lekin jaise reliance ne plan kia tha, waisa hua nahi. Aur jab seedhe tarike se kaam nahi bana toh Reliance ne tedha tarika apnaya, Future group ke retail stores ko acquire karne mai.
Aur ab iss retail business ke expansion mai Reliance jiske paas already 16,600 se zyada stores hain, ek aur ek kadam aage badha raha hai. Kaise? Well, by acquiring Metro Cash and Carry Pvt Ltd. for Rs. 2850 crores.
Chaliye dekhte hain iss deal ko detail mai aur jaante hain ki kyun Reliance ne kia yeh sauda?
Yeh deal Reliance Industries LTD ke subsidiary Reliance Retail Ventures Ltd (RRVL) ne kia hai – jo iss samay desh ka largest retailer hai. Iss deal mai RRVL ne wholesale food products company Metro Cash & Carry India Pvt Ltd ka agreement ke through 100% equity stake kharid liya hai for Rs. 2850 crores..
Metro Cash & Carry, German Company Metro AG ka Indian Unit hai – Yeh company International Food wholesaler hai jo retail aur department stores bhi own karti hai. Lekin iska specialization hai – serving the needs of hotels, restaurants, and caterers as well as independent merchants.
How will it benefit Reliance?
The purchase will not just help Reliance Retail deepen its operations and physical store footprint in India, it will also help the company access a wide network of outlets and retail and institutional buyers, and give it a strong supply channel.
The retail giant’s ability to better serve consumers and small merchants by leveraging synergies and efficiencies across supply chain networks, technology platforms and sourcing capabilities will get a boost.
Reliance will also benefit from the aggressive omnichannel strategy and digitization of kirana stores which Metro India had recently undertaken in terms of offering Business-to-Business (B2B) customers modern fixtures, Point-of-Sale (PoS) terminals and marketing tools.
Metro India is a pioneer and key player in the Indian B2B market and has built a solid multi-channel platform delivering strong customer experience. So, the acquisition of Metro India aligns with Reliance’s new commerce strategy of building a unique model of shared prosperity through active collaboration with small merchants and enterprises.
Metro has been in India since 2003. On many parameters Metro was by far the best organised wholesaler in India. The customer base, supplier network and well-trained team as well as being a well-oiled international standard process-driven organisation is a valuable asset and will give Reliance Retail a definite edge in the wholesale market.
Iss acquisition ke baad, Reliance Industries, Indian retail market mai apna position aur strong kar payegi. Lekin dekhna yeh hai ki Reliance kab aur kaise yeh kar paati hai.
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